Als führender digitaler Fachhändler für Bike und Outdoor bringt die Internetstores Gruppe mehr Menschen aufs Bike und in die Natur als jeder andere Anbieter in Europa. In 14 Ländern betreiben wir 40 Online-Shops, darunter, Bikester, ProBikeShop, Campz und Addnature.


Unter den 1.000 Marken und 125.000 Produkten findet man immer das passende Equipment, das aus unseren sechs internationalen Logistikzentren direkt zum Kunden gebracht wird. Zum Sortiment gehören auch exklusiv vertriebene Eigenmarken wie Ortler, Serious, Votec und Fixie Inc.


Dank unserer Multi-Channel-Strategie sind wir immer genau dort, wo es die Kunden wünschen: online, im Laden oder mit dem mobilen Service zu Hause. Die Stores in Düsseldorf, Berlin, Stuttgart, Dortmund und Hamburg werden durch ein deutschlandweites Service Partner Netzwerk an 200 Standorten ergänzt.


Darüber hinaus betreiben die Shop-Marken Addnature und Bikester Stores in Stockholm und ProBikeShop in Lyon. Internetstores ist Teil der SIGNA Sports United Gruppe und beschäftigt an den Standorten Stuttgart, Esslingen, Berlin, Lyon und Stockholm rund 800 Mitarbeiter.

Quick Facts


MitarbeiterInnen weltweit


Digitale Fachhändler in Europa


Länder erschlossen


Full-Service Stores


Multinationale Unternehmensstandorte


Lokale und Mobile Service Partner


Max. verschickte Pakete pro Tag

Purpose & Destination

Our Purpose
Every day we get more people on bikes and enable all to explore the great outdoors – so they stay active, healthy and live well.


Our Destination
Be consumers’ and brands’ most trusted partner for bikes and outdoors.

Values in Action

1 — Make Fans. Not Customers
Think differently. It’s a radical force that will lead us down new paths. We’re all in the relationship business. Our job is to build an emotional connection to our brand, products and services. Feeling empathy isn’t just about being nice, it’s about listening and truly understanding. Excellent customer service is an attitude, not a department.


2 — Make Today Count
Every day is race day. No time for guessing – leaders anticipate. Simplify, because nobody likes complicated. It’s free speed. Constantly monitor, improve, and adapt. Become even better tomorrow. We challenge ourselves and others to constantly raise the bar.


3 — Better Together
We are one team – within and across departments and geographies. Everyone puts forward their best effort. We depend on each other, are reliable and committed to meeting deadlines. Together we all create the environment we want to work in. We respect each other in our differences. Always listen to others’ ideas and build on them.


4 — Focus on Impact
To create an impact, we focus on things that really make a difference. We prioritise to achieve our goals faster. To get things done, we take ownership and help get projects over the finish line.

5 — Fail Fast. Fail Forward
We take calculated risks to innovate and move forward. If we fail, we learn from our errors and take immediate action. We admit and share missteps, because failure is part of the process and will only make us better.


6 — Data is King, Heart Rules
If you want to pitch an idea, things to change or simply add value, get prepared and make a case. Influence and inspire others by gathering facts and figures to back up your plans. We run via ideas not hierarchy – talent beats status.


7 —Think Big. Start Small, Move Fast
We are built on efficiency. We make effective decisions fast and consciously. You are safe to take action, having 80% of all information, until proven otherwise. Remember, our choices always affect others: our colleagues, suppliers and, most importantly, our customers. They are never in the room when decisions are made internally.


8 — You Matter
Everybody makes a difference to our team. We all give our best to accomplish our mission. We encourage each other to stay active, healthy and to live well. We also believe in the positive impact bikes and outdoor activities have on our lives. Let’s make our time together matter: at work, on rides and outdoors. This is just the beginning!


Unser Leadership-Team

Dr. Hans Dohrmann

– Chief Executive Officer Internetstores Group

Show more

Raid Naim

– Chief Digital Officer Internetstores Group

Show more

Thomas Spengler

– Chief Customer Officer Internetstores Group

Show more

Frank Aldorf

– Chief Brand Officer Internetstores Group

Show more

Olivier Rochon

– Managing Director Bike Expert

Show more

Martin Netinder

– Managing Director Outdoor

Show more

Sabine Zwick

– EVP Finance & Process Management

Show more

Michael Benner

– Director Purchasing

Show more

Sven Betz

– Director IT Operations

Show more

Tamer Celen

– Director Commercial Analytics

Show more

Kai Ehlers

– Director Business Development

Show more

Armelle Fourneron

– Director Finance ProBikeShop

Show more

Maren Frey

– Director Strategic Projects

Show more

Virginie Buisson

– Director Customer Service ProBikeShop

Show more

Markus Gauderer

– Director Logistics

Show more

Peter Hackmaier

– Director Customer Relationship Management

Show more

Mathilde Ménégaut

– Director HR ProBikeShop

Show more

Landri Ribeiro

– Director Sales & Marketing ProBikeShop

Show more

Anders Munk

– Director Internationalization

Show more

Nils Pollex

– Director People

Show more

Jörg Schaible

– Director Performance Marketing

Show more

André Vollmer

– Director UX

Show more

Katharina Voss

– Director Product Content

Show more

Jennifer Bürkle

– On Maternity Leave

Show more

Katrin Langenfeld

– On Maternity Leave

Show more
6 Dinge, die du über uns wissen solltest

Wusstest du schon?

1 — Wir verschicken mehr Bikes als jeder andere Fahrradhändler – und das jeden Tag aufs Neue.


2 — Wir betreiben über 40 digitale Fachhändler.


3— Wir haben eins der größten Angebote an verfügbaren E-Bikes.


4 — Unsere Shops bieten mehr als 2.000 verschiedene Bike Modelle – du hast die Qual der Wahl.


5 — Unser Lager schenkt über 120.000 Fahrrädern ein Zuhause.


6 — Unser Bike & Outdoor Sortiment umfasst über 900 Marken.

Family & Partners

Seit 2016 ist die internetstores Group Teil der SIGNA Sports United, dem führenden Sport-Onlinehändler in Europa. Egal ob Fahrrad, Outdoor, Tennis, Teamsport oder Athleisure – hier finden Sporbegesiterte alles, was sie zum Erreichen ihrer Ziele benötigen. Über 80 Onlineshops in 17 Ländern, 3 Millionen zufriedene Kunden, mehr als 179 Millionen Website-Besucher pro Jahr und über 3,7 Millionen Bestellungen in 2018 sprechen für sich.