Internetstores redesigns its online presence for B2B

Matching employee gifts: Addnature and Campz kick off the holiday season with new B2B website

Stuttgart, November 9, 2021 – Internetstores, the outdoor retail specialist that owns Addnature and Campz, has launched its new website for B2B customers. Now, it will be even easier for companies to order personalised Christmas gifts in large quantities for employees. Customers will find all important information on ‘branded products’ such as jackets, bags or water bottles on the new website. In addition, a new contact form will make it easier to contact the right person to process and fulfil orders.


Gift orders for small and medium businesses

“We launched these new websites to make it as easy as possible for our customers. This is the first point of contact for an overview of our services,” explains Konrad Martin, Head of B2B at Internetstores. Konrad Martin and his team are responsible for orders from companies ordering ten units or more. “Every year, companies are faced with the same challenge: at the end of the year, the company, team or department management want to give their employees something that won’t go straight in a drawer or up for sale on a digital marketplace,” he continues.

“The objective is clear: gifts must give pleasure, be practical and represent the values of the company. For example, we offer custom printed apparel from sustainable and high-quality brands – this is also in line with our own values. This way, we provide companies with Christmas gifts that employees will really get something out of.”

Growing interest in outdoor products
With its B2B service, Internetstores is responding to companies’ growing interest in outdoor products. This is based on a major trend: outdoor clothing is worn on the high street and not just on hikes anymore. Companies can take advantage of this trend and print their company logo on various products from premium outdoor brands.

‘Branded products’ combines several advantages in the process: the Christmas gift is an employee benefit that employers can claim for tax purposes, and personalised garments strengthen cohesion in the workforce in the same way jerseys do for a sports team. In addition, branded products are also a marketing tool because they boost a company’s image if employees wear the company logo outside of work and post about it on their social networks.

Internetstores can dispatch personalised orders quickly, as many of the products are already in stock. “Delivery times depend on the number of products and how elaborate the requested design is,” explains Konrad Martin. Orders for gifts not requiring printing or personalisation can usually be delivered within a few days. So, bring on the festive season!



Find more info at: 

Campz and Addnature are shop brands of Internetstores GmbH. The company’s B2B website also covers the subject of bicycles. Click here for the B2B area of Internet stores:


As the world’s leading multichannel specialist retailer for bike and outdoor, Internetstores gets thousands of people on their bikes and outdoors every day. The wide-reaching platforms, Brügelmann, Bikester, Probikeshop, Campz and Addnature offer more than 1,300 brands and 130,000 products – directly available online, conveniently payable or financed, conveniently delivered to your home or desired location. In addition to the world’s leading top brands from the bicycle, e-bike and outdoor sectors, Internetstores also sells exclusive and award-winning product lines from companies such as Votec, Fixie Inc, Ortler and Serious. The strong online business is complemented by local stores in Germany, Sweden and France as well as a growing network of stationary and mobile service partners.


The Internetstores Group is part of SIGNA Sports United and employs around 800 people at its locations in Stuttgart, Berlin, Lyon and Stockholm. Further information at



Thorsten Lewandowski, Head of Communications

+49 151 54632641

Internetstores GmbH, Friedrichstraße 6, 70174 Stuttgart, Germany

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