Stuttgart, 7th June 2021 – fahrrad.de has added a new product category to its online shop. Since May, the bike retailer has been delivering ready-to-ride cargo bikes to customers all over Germany. Furthermore, in the summer, the existing range will be supplemented by a cargo bike available exclusively on fahrrad.de.
Since May, cargo bikes have been available online at fahrrad.de and the company’s five physical locations. Cargo bikes already account for 4% of the German market share for e-bikes. The introduction of this new category is intended to meet this growing demand and open up new target groups.
We're confident we'll sell at least 10,000 cargo bikes via fahrrad.de by 2025. — Michael Benner, Director Purchasing & Products at Internetstores
More space and new processes
Storage, assembly and delivery are particularly challenging when it comes to selling and shipping cargo bikes: “We’ve rented another warehouse with around 2,000 square metres of space in our logistics centre in Stuttgart-Untertürkheim and converted it accordingly,” explains Eduard Jesser, Head of Returns. Weighing around 50 kg, each cargo bike is delivered fully assembled on a pallet. “In addition to space, this also requires implementing new processes and working with specialist service providers,” Jesser continues. This is one reason why only a few online retailers have offered cargo bikes up to now. However, Benner adds: “The effort was worth it. We can now deliver cargo bikes to our customers’ doorsteps without long delivery times and hopefully contribute to getting more people to switch from cars to bicycles.”
A choice of three types of cargo bike
There are currently three types of cargo bikes to choose between: the relatively small yet powerful compact cargo bike, the three-wheeled cargo bike and the classic 2-wheeled cargo bike with front transport box, which is one of the most sought-after and popular models. What’s more, fahrrad.de is continuously expanding its cargo bike range to include more products and brands.
“We’re expecting further deliveries of cargo bikes throughout the season and are confident that we’ll be able to offer them at fair prices all year round, even if demand is high. In addition, we’re currently producing our first in-house cargo bike, which will go on sale this summer,” explains Benner. This Ortler cargo bike will soon be available, exclusively on fahrrad.de. The delivery time is no longer than with other bikes in the shop: currently three to six working days. The range is rounded off by an ever-growing selection of cargo bike accessories.
Cargo bikes: from strength to strength
Cargo bikes have been steadily gaining popularity over the last few years. This is especially true in cities, where many people are replacing their car with one. They’re also particularly popular with families needing to ferry their kids around and carry groceries. Additionally, many delivery services are also turning to this environmentally-friendly and space-saving alternative to the car.
fahrrad.de already gets more people on bikes than any other specialist retailer. Tapping into the cargo bike market – and with it, a new target group – should further contribute to the growth of this multichannel provider.
fahrrad.de gets more people on their bikes than anyone else. The unique variety of products includes bikes, clothing, equipment and accessories for all cyclists – regardless of performance level. The range of e-bikes is particularly strong: fahrrad.de has the largest selection in stock – available immediately, without long delivery times. In addition to the huge range with almost 50,000 products and around 700 brands, there is also professional advice from bike experts and cycling enthusiasts. In addition to the popular online specialist shop, fahrrad.de stores have been open in Düsseldorf, Berlin, Stuttgart, Dortmund and Hamburg since summer 2018. The service is complemented by the Ready-to-Ride assembly service at the address of your choice and a Germany-wide service partner network. This makes the specialist retailer one of the pioneers of successful multi-channel strategies. fahrrad.de is part of Internetstores Group, Europe’s largest bike and outdoor outfitter – with over 40 online shops in the bike and outdoor sectors in 15 countries. Further information at www.fahrrad.de and www.internetstores.com