Company

Max Heimann is the CEO of Internetstores. He is responsible for the sustainable development of the company, with the goal of building long-term customer loyalty to our brands and continuously improving the customer experience.

Max started his career at the international strategy consultancy Oliver Wyman where he was an integral part of the Munich, London, Dubai, and Hamburg offices during his tenure. Since then, he has been responsible for the Corporate Strategy and E-Commerce Competence Center of the Otto Group, followed by his position as Managing Director of the Manufactum Group, a subsidiary of the Otto Group. Max is married, father of two kids and passionate fly-fisherman as well as enthusiastic hockey player and skier.

As Managing Director and Chief Financial Officer (CFO), Thomas Funke is responsible for finance at Internetstores. Before Thomas joined us in April 2022, he held, among other things, CFO and Managing Director positions at cable network operator Unitymedia, helping shape its sale to Vodafone. Thomas has many years of experience in auditing and as a consultant for transformation projects in the financial sector, including in the telecommunications, pharmaceutical and construction industries. The former soldier and university lecturer holds a degree in business administration from the RFH Cologne and a Master of Laws (LL.M.) in tax law from the University of Münster.

Olivier Rochon is responsible for the Expert Bike customer segment across all regions at internetstores.

Before founding Probikeshop in 2005, the leading online bike shop in France, he gained professional experience in international trade. He lived in Hong Kong for some time and began his career as an importer for retail companies – first in electronics products and then later in the premium sector.

As Managing Director (MD) Marketing & Customer at Internetstores, Thomas Spengler is responsible for brand, CRM, marketing & communications, performance marketing, customer care and analytics & automation. Together with his teams, Thomas’ goal is to take customer-centricity and marketing to a new level. Thomas is an expert in marketing and customer experience and brings experience and expertise to the company. He is also a regular speaker at conferences.

Thomas joined Internetstores in 2013 after studying economics at LMU Munich and working as a management consultant. Since then, he’s driven the company’s growth in various roles and has been a member of the management board since July 2019.

As Vice President (VP), Michael Benner is responsible for Purchasing & Products for the Bike & Outdoor verticals and is also involved in the strategic development of our in-house brands and all purchasing-specific topics. Together with his team, Michael is also responsible for Product Content & Merchandising at Internetstores. Michael’s impressive career speaks for itself, with his many years of industry experience in sales, product development and purchasing. He has been with the company since 2005, having previously worked with companies trading and manufacturing name-brand products. Michael therefore has broad, deep product and process know-how in the bike and outdoor segment.

As Vice President Operations, Raphaël Laissu is responsible for the operations strategy, as well as its processes and structures to support the growth of all Internestores brands across Europe. As General Manager, he is also involved in the deployment of the Probikeshop brand, its business strategy and managing dedicated teams to develop profitable growth and performance. Raphaël has 12 years of professional management experience in the industrial as well as retail sectors and was previously COO at an international online retailer.

As Vice President Bike Mainstream at Internetstores, Anders Munk is responsible for the online shops fahrrad.de and Bikester across our European markets. Anders especially excels in strategy, business development & performance marketing. As part of the company’s increasingly international strategy, Anders started at Internetstores in 2012 and supported the international expansion of our online shops across Europe. Since then, he’s progressed through several positions and departments. Anders holds a bachelor’s degree in Business Administration and a master’s in Marketing from the Aarhus School of Business in Denmark and spent a semester abroad in the US.

Virginie Buisson has over 30 years of experience, with half of this from outside of France. Prior to joining Probikeshop, she worked in the customer service area for several major companies – including Gateway EMEA, National Pens and Dresdner Bank. She is completely responsible for customer service at Probikeshop. Her team answers all enquiries (both before and after purchasing) in six different languages.

As Vice President Commercial Performance / Controlling, Tamer Celen is responsible for the management of important business KPIs in the e-commerce environment. He continues to be responsible for the budget process, the provision of all forecasts as well as the monthly and quarterly reporting. Together with his team, he supports our departments as a business partner in performance issues as well as in all classical aspects of controlling. Tamer impresses with his many years of e-commerce experience as well as his controlling expertise. He holds a degree in business administration and has been with the company since 2011. Previously, he was active as a controller in several companies in industry and commerce.

Maren Frey has been part of the Internetstores team since 2012. While studying International Business at ESB Reutlingen, Maren gained experience in project management at various renowned companies – including Porsche, Nestlé and HUGO BOSS. After completing a Master’s in Business Administration, Maren joined the Marketplace team at Internetstores. She’s now responsible for Corporate Strategy, PMO and the Executive Board Office.

Markus Gauderer has been in charge of Logistics & Transport at Internetstores since October 2019. As Director Logistics & Transport, he looks after our Esslingen and Untertürkheim sites along with all associated processes. He also handles logistics sites operated jointly with external partners throughout Europe. Markus and his team ensure customer orders are processed on time, as well as focusing on process and quality optimisation, and carrier management. Before joining Internetstores, Markus held various logistics positions at industrial and retail companies. Markus is a qualified merchant for logistics and haulage and studied transport business administration and logistics at the University of Applied Sciences in Heilbronn.

Stéphan Rivier leads Probikeshop’s finance team in Lyon and is responsible for accounting, controlling, internal control and general services. Before joining the Internetstores Group in 2021, Stéphan spent more than 13 years in the retail sector, working for international groups where he held various roles in controlling and finance. During this time, he also served as a member of a board of directors for seven years.

Jennifer Geiß is responsible for Process & Performance and Marketplace. The core task of this department is to satisfy our customers by offering process excellence throughout the whole customer journey. We support all functions by documenting, optimizing and automating processes to ensure best use of resources.

From 2010 to 2020 Jenni was responsible for UX, shop development and editorial content. She and her teams created the perfect digital customer experience in Internetstores’ online shops during this time. Jenni has a Bachelor’s degree in Media Economics from the Stuttgart Media University. Before starting her career at internetstores in 2010, Jenni worked for tech start-ups in Melbourne and Singapore.

Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.

Katrin Langenfeld is responsible for Product & Category Merchandising. The core task of this department is to satisfy our customers by offering the best curated shopping experience for different segments and individuals on our numerous platforms. We systematically enhance the customer experience, especially by data-driven insights, an assortment distribution strategy and giving inspiration and guidance across the journey. In a nutshell: we show the right products in the right category, in the right way to a targeted customer. We backup our intuition, ideas and decisions through data-driven insights, a high degree of customer empathy and a thorough understanding of market-specific trends and customer behaviour. Category merchandising at internetstores consists of three pillars: a data team, a category merchandise manager team and UX research.

Katrin has a Bachelor’s degree in Media and Communication Management and a Master’s degree in Journalism from the University of Hohenheim. Before Katrin took over Category Merchandising, she was responsible for Product Content at Internetstores for over five years. And before starting her career at Internetstores in 2015, she led the online content production team at a renowned fashion company.

Roman Melzer has taken the customer care departments of several media, retail and eCommerce companies to the next level over the past 20 years. He specialises in digitalisation, process optimisation, reorganisation and the globalisation of all service divisions. In recent years, Roman has, among other things, defined and built up the service centre at LIDL US, putting it into operation in 2017. In his last position at zooplus AG, Roman implemented the transformation of its customer care department with his team. Since January 2021, Roman has been part of the Internetstores family and, together with his team, aims to redefine and breathe new life into the theme of service and consulting.

With 13 years of experience within the organisation, Jörg Schaible is now responsible for performance marketing for Internetstores, focusing on SEA, affiliate and other forms of online marketing. He and his international team are responsible for making it as easy as possible for our customers to find our online shops and products. Whether that’s via search engines, banners, product portals, marketplaces or on TV, Jörg’s team ensures that our customers always receive the right offer via the right medium.