What drives us
We love bikes & the outdoors

We live to be outdoors: the feeling of freedom and independence it gives is priceless. Remember your first bike? Your first night camping? Or perhaps even the first peak you summited? It’s precisely this feeling that pushes us forward. We want to help you lead an active lifestyle – providing you with the right equipment for any challenge, whether it’s a year-long, round-the-world bike tour or simply a hike in your local forest.

We love customers

Internetstores is Europe’s largest supplier of bike and outdoor equipment – with over 40 different online shops in 14 countries, retail stores in Germany, Sweden and France and a growing network of local service partners.

Our online shops include fahrrad.de, Brügelmann, Bikester, ProBikeShop, Campz and Addnature. Whether you’re a recreational athlete or well-seasoned pro, you’ll find the right equipment from our range of more than 900 brands and 100,000 products. This is complemented by our popular in-house brands Ortler, Serious, Fixie Inc. and Votec.

With our multichannel strategy, we’re able to consistently focus on customers’ needs and wishes. To strengthen our offline presence, we opened fahrrad.de shops in Düsseldorf, Berlin, Stuttgart and Hamburg in autumn 2018 in Germany and have supplemented them with a Germany-wide network of service partners. Bikester and Addnature also have their own stores in Stockholm.

Behind internetstores are around 700 experts who are themselves passionate athletes and outdoor enthusiasts – from the software development to logistics staff, sports and the outdoors run in our DNA. We want every customer to benefit from our expertise and passion, so in addition to our range of top products, you’ll find great customer service and comprehensive advice available whenever you need.

Our Purpose

We get more people on bikes everyday and make the most of the great outdoors – so they can stay active, healthy and live well.

Our Destination

Be consumers’ and brands’ most trusted partner for bikes and outdoors.

0+ Employees in 45 teams
0 Office Locations
0 Countries
0 Specialised Online-Shops
0 Stores and more than 60 Service Partners
Meet the Leadership Team

Hans Dohrmann
Dr. Hans Dohrmann CEO

Hans Dohrmann already holds an outstanding track record as a serial entrepreneur, having successfully created several of his own start-ups as well as opening up new business fields for other companies. Hans developed the in-house start up m-way.ch for Swiss retail group Migros. Within five years, the company has become the undisputed market leader in the Swiss multichannel e-bike industry, and is now one of the top players in Europe as well. In this context, m-way set new standards across Europe’s bike retail scene.  

Hans also co-founded tech start up sharoo.com, an online platform for peer-to-peer car sharing. Sharoo is now one of the world’s top three players in connected car technology and the sharing economy.

Alongside these in-house start-ups, Hans also founded his own successful start-up in retail architecture and design as well as establishing Scail.ch, an investment company for start-ups and high-growth companies focused on retail and commerce. Since 2017, Hans has selectively advised companies in the digital commerce and innovation sector as Partner of a management consultancy.

A graduate in commercial law, Hans has also held various positions (in Strategy, Business Development, Portfolio Management, M&A, etc.) at leading companies such as Linklaters, Rewe and E.ON. In his spare time, Hans Dohrmann is a passionate freeride snowboarder and mountain biker. 

Bernd Humke
Bernd Humke CFO/COO

Bernd Humke is responsible for Group Finance, Human Resources and Logistics. Following positions as management consultant and executive assistant in a listed MedTech company, he held executive and supervisory board positions in several fast-growing international e-commerce companies. Bernd successfully expanded the management team at Internetstores in 2013.


Thomas Neumann
Thomas Neumann CTO

Thomas Neumann is CTO of Internetstores and thus responsible for the technical reorientation and digital transformation of the company. He has been a member of the Signa Sports United management team since July 2018, where he is responsible for the further development of the entire group. Thomas has more than 15 years of experience in e-commerce and as a consultant was responsible for IT and technology at Zalando and home24.


Olivier Rochon
Olivier Rochon MD Expert Bike

Olivier Rochon is responsible for the Expert Bike customer segment at Internetstores, across all regions. Olivier had already amassed considerable professional experience in international trade before founding ProBikeShop, France’s leading online bike shop, in 2005. Having also lived in Hong Kong for some time, Olivier began his career as an importer for retail companies – first electronics products and then later moving to the premium segment.