As the world’s leading digital specialist retailer for bicycles, Internetstores Group that is part of the SIGNA Sports United, gets more people on bikes than anyone else.

 

Well-known platforms such as fahrrad.de, Bikester, Probikeshop, Campz and Addnature carry over 130,000 products and 1,300 brands. Therefore we are Europe’s bike and outdoor expert. The selection also includes the award-winning in-house brands Votec, Fixie Inc., Ortler and Serious. This broad offering is complemented by stores in Germany, Sweden and France, and a growing service network of mobile and local partners.

 

We employ 900 people in Stuttgart, Berlin, Lyon and Stockholm.

Quick Facts

900+

Employees worldwide

40+

Digital online retailers in Europe

15

Countries opened

8

Full service stores

6

Multinational company locations

270

Service partners

40000

Parcels shipped per day, in peak

Purpose & Destination

Our Purpose
Every day we get more people on bikes and enable all to explore the great outdoors – so they stay active, healthy and live well.

 

Our Destination
Be consumers’ and brands’ most trusted partner for bikes and outdoors.

Values in Action

1 — Make Fans. Not Customers
Think differently. It’s a radical force that will lead us down new paths. We’re all in the relationship business. Our job is to build an emotional connection to our brand, products and services. Feeling empathy isn’t just about being nice, it’s about listening and truly understanding. Excellent customer service is an attitude, not a department.

 

2 — Make Today Count
Every day is race day. No time for guessing – leaders anticipate. Simplify, because nobody likes complicated. It’s free speed. Constantly monitor, improve, and adapt. Become even better tomorrow. We challenge ourselves and others to constantly raise the bar.

 

3 — Better Together
We are one team – within and across departments and geographies. Everyone puts forward their best effort. We depend on each other, are reliable and committed to meeting deadlines. Together we all create the environment we want to work in. We respect each other in our differences. Always listen to others’ ideas and build on them.

 

4 — Focus on Impact
To create an impact, we focus on things that really make a difference. We prioritise to achieve our goals faster. To get things done, we take ownership and help get projects over the finish line.

5 — Fail Fast. Fail Forward
We take calculated risks to innovate and move forward. If we fail, we learn from our errors and take immediate action. We admit and share missteps, because failure is part of the process and will only make us better.

 

6 — Data is King, Heart Rules
If you want to pitch an idea, things to change or simply add value, get prepared and make a case. Influence and inspire others by gathering facts and figures to back up your plans. We run via ideas not hierarchy – talent beats status.

 

7 —Think Big. Start Small, Move Fast
We are built on efficiency. We make effective decisions fast and consciously. You are safe to take action, having 80% of all information, until proven otherwise. Remember, our choices always affect others: our colleagues, suppliers and, most importantly, our customers. They are never in the room when decisions are made internally.

 

8 — You Matter
Everybody makes a difference to our team. We all give our best to accomplish our mission. We encourage each other to stay active, healthy and to live well. We also believe in the positive impact bikes and outdoor activities have on our lives. Let’s make our time together matter: at work, on rides and outdoors. This is just the beginning!

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Our Leadership Team

Robert Polland

– Managing Director Bike & Outdoor

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As Managing Director Bike Mainstream & Outdoor at Internetstores, Robert Polland is responsible for growth, operational excellence, omnichannel customer access and satisfaction.

After completing his studies and doctorate in international business administration, Robert lived in Brighton and Bombay. He started his career in middle management at an international retail group and has been consulting for many years with a focus on M&A, strategy and performance.

Olivier Rochon

– Managing Director Bike Expert

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Olivier Rochon is responsible for the Expert Bike customer segment across all regions at internetstores.

Before founding Probikeshop in 2005, the leading online bike shop in France, he gained professional experience in international trade. He lived in Hong Kong for some time and began his career as an importer for retail companies – first in electronics products and then later in the premium sector.

Thomas Spengler

– Managing Director Marketing & Customer

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As Managing Director (MD) Marketing & Customer at Internetstores, Thomas Spengler is responsible for brand, CRM, marketing & communications, performance marketing, customer care and analytics & automation. Together with his teams, Thomas’ goal is to take customer-centricity and marketing to a new level. Thomas is an expert in marketing and customer experience and brings experience and expertise to the company. He is also a regular speaker at conferences.

Thomas joined Internetstores in 2013 after studying economics at LMU Munich and working as a management consultant. Since then, he’s driven the company’s growth in various roles and has been a member of the management board since July 2019.

Michael Benner

– VP Purchasing & Products

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As Vice President (VP), Michael Benner is responsible for Purchasing & Products for the Bike & Outdoor verticals and is also involved in the strategic development of our in-house brands and all purchasing-specific topics. Together with his team, Michael is also responsible for Product Content & Merchandising at Internetstores. Michael’s impressive career speaks for itself, with his many years of industry experience in sales, product development and purchasing. He has been with the company since 2005, having previously worked with companies trading and manufacturing name-brand products. Michael therefore has broad, deep product and process know-how in the bike and outdoor segment.

Raphaël Laissu

– VP Operations Probikeshop

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As Executive Vice President Operations, Raphaël Laissu is directly responsible for Supply chain, IT and Customer Care at Probikeshop. Raphaël is supporting the operational growth of the ‘Bike Expert’ vertical across Europe. He brings 11 years of professional experience managing operations in retail and e-commerce, and was most recently COO at an international online retailer.

Anders Munk

– VP Bike Mainstream

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As Vice President Bike Mainstream at Internetstores, Anders Munk is responsible for the online shops fahrrad.de and Bikester across our European markets. Anders especially excels in strategy, business development & performance marketing. As part of the company’s increasingly international strategy, Anders started at Internetstores in 2012 and supported the international expansion of our online shops across Europe. Since then, he’s progressed through several positions and departments. Anders holds a bachelor’s degree in Business Administration and a master’s in Marketing from the Aarhus School of Business in Denmark and spent a semester abroad in the US.

Sabine Zwick

– VP Process Management & Operational Projects

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Sabine Zwick has been with Internetstores since 2012 and was previously responsible for the company’s finances. Since 2020, she’s been leading operational projects. Her responsibilities include process management, compliance, and process automation. She’s also in charge of Robotic Process Automation and retail. Sabine has a degree in business administration with a focus on taxation and auditing. Before joining Internetstores, she worked in tax consultancy and auditing for several years, both in Germany and abroad.

Sven Betz

– Director Business Product & Services

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Sven Betz has been a part of the internetstores team since 2014, initially setting up and looking after IT project management. As Director Business Product & Services, he is now responsible for a large part of our technical infrastructure, as well as the development and operation of essential applications.

 

Sven started his professional career in 2000 as founder of a successful digital agency in Berlin, which he left after 10 years to develop product management and advance development at rebuy, the re-commerce specialist.

 

In addition to his more than 14 years of relevant e-commerce experience, Sven has a great passion for mountain biking, gravel biking and hiking – a true child of the mountains. He lives with his family in Bavaria.

Virginie Buisson

– Director Customer Service Probikeshop

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Virginie Buisson has over 30 years of experience, with half of this from outside of France. Prior to joining Probikeshop, she worked in the customer service area for several major companies – including Gateway EMEA, National Pens and Dresdner Bank. She is completely responsible for customer service at Probikeshop. Her team answers all enquiries (both before and after purchasing) in six different languages.

Tamer Celen

– Director Commercial Analytics

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Tamer Celen joined Internetstores in 2011 and is now responsible for Commercial Analytics. In addition to reporting, his tasks include planning and monitoring all e-commerce KPIs as well as supporting all departments by answering all typical controlling-related questions. Tamer holds a degree in business administration and has previously worked as a controller for several companies in the manufacturing and retail industries.

Maren Frey

– Director Strategy & Projects

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Maren Frey has been part of the Internetstores team since 2012. While studying International Business at ESB Reutlingen, Maren gained experience in project management at various renowned companies – including Porsche, Nestlé and HUGO BOSS. After completing a Master’s in Business Administration, Maren joined the Marketplace team at Internetstores. She’s now responsible for Corporate Strategy, PMO and the Executive Board Office.

Markus Gauderer

– Director Logistics & Transport

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Markus Gauderer has been in charge of Logistics & Transport at Internetstores since October 2019. As Director Logistics & Transport, he looks after our Esslingen and Untertürkheim sites along with all associated processes. He also handles logistics sites operated jointly with external partners throughout Europe. Markus and his team ensure customer orders are processed on time, as well as focusing on process and quality optimisation, and carrier management. Before joining Internetstores, Markus held various logistics positions at industrial and retail companies. Markus is a qualified merchant for logistics and haulage and studied transport business administration and logistics at the University of Applied Sciences in Heilbronn.

Marion Geiger

– Director Finance

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Marion Geiger is responsible for finance at Internetstores. As our Director Finance, she’s in charge of the company’s accounting and financial controlling. In addition to monthly, quarterly, and annual financial statements, her tasks include investment, HR and cost centre controlling. Together with her team, she also prepares business cases and validations.

Marion started at Internetstores in September 2020 as Head of Financial Controlling. She studied business administration at the DHBW in Stuttgart and industrial engineering at the University of Applied Sciences in Hamburg. After completing her studies, Marion worked for several years in production controlling, accounting and as M&A Manager at different companies.

Jennifer Geiß

– Director Process Performance & Marketplace

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Jennifer Geiß was responsible for UX, shop development and editorial content from 2010 to 2020. She and her teams ensured the perfect digital customer experience in Internetstores’ online shops during this time.

After returning from parental leave, Jenni is now responsible for the topic of connected retail. She works to ensure perfect interaction between digital and stationary touchpoints to provide customers with even better service. Before joining Internetstores, Jennifer Geiß earned a Bachelor of Arts in Media Economics at the Stuttgart Media University and worked for a tech start-up in Australia and Singapore.

Peter Hackmaier

– Director Customer Relationship Management

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Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.

Julia Heckmann

– Director Marketing & Communications

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Julia Heckmann is responsible for traditional marketing, partnerships/sponsoring, retail marketing, communications and social media at Internetstores. She’s also an ambitious triathlete who has the skills to conquer long distances, maintain her focus, and perform at her best in several disciplines. With this drive and her respect for the power of the brand, Julia communicates across all channels for Internetstores’ online bike and outdoor shops. Before starting at Internetstores in 2018, Julia spent over 15 years working in advertising and studied communication science at the WWU Münster.

Katrin Langenfeld

– Director Product & Category Merchandising

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Katrin Langenfeld is responsible for Product & Category Merchandising. The core task of this department is to satisfy our customers by offering the best curated shopping experience for different segments and individuals on our numerous platforms. We systematically enhance the customer experience, especially by data-driven insights, an assortment distribution strategy and giving inspiration and guidance across the journey. In a nutshell: we show the right products in the right category, in the right way to a targeted customer. We backup our intuition, ideas and decisions through data-driven insights, a high degree of customer empathy and a thorough understanding of market-specific trends and customer behaviour. Category merchandising at internetstores consists of three pillars: a data team, a category merchandise manager team and UX research.

Katrin has a Bachelor’s degree in Media and Communication Management and a Master’s degree in Journalism from the University of Hohenheim. Before Katrin took over Category Merchandising, she was responsible for Product Content at Internetstores for over five years. And before starting her career at Internetstores in 2015, she led the online content production team at a renowned fashion company.

Roman Melzer

– Director Customer Service

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Roman Melzer has taken the customer care departments of several media, retail and eCommerce companies to the next level over the past 20 years. He specialises in digitalisation, process optimisation, reorganisation and the globalisation of all service divisions. In recent years, Roman has, among other things, defined and built up the service centre at LIDL US, putting it into operation in 2017. In his last position at zooplus AG, Roman implemented the transformation of its customer care department with his team. Since January 2021, Roman has been part of the Internetstores family and, together with his team, aims to redefine and breathe new life into the theme of service and consulting.

Mathilde Ménégaut

– Director HR Probikeshop

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Mathilde leads Probikeshop’s HR team in Lyon, taking care of around 200 employees. She joined Probikeshop’s executive committee in 2016 after holding HR management positions in various fast-paced business environments, from banking to tech and entertainment.

Nils Pollex

– Director People & Culture

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Nils Pollex has been at Internetstores since 2010. As Director People & Culture, he’s responsible for recruiting, compensation & benefits, manages our talent development scheme and implements measures to ensure that our teams continue to make a difference in a positive working environment and grow with the organisation. After studying business administration with a focus on human resources and psychology, Nils initially focused on recruiting at an international bank before working in a consulting environment on projects focused on recruiting, talent development and change.

Landri Ribeiro

– Director Sales & Marketing Probikeshop

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Landri Ribeiro has been with the Internetstores group for 6 years and is responsible for the purchasing department at Probikeshop. His main task is to assemble the best possible product selection for cyclists together with his team. Landri also works on PBS’s marketing strategy – helping the company win customers and keep them coming back through an optimised user experience. Before joining the company in 2013, Landri worked at digitally-focused companies with a growth strategy such as Miliboo and DECATHLON. In all his roles, he formulated marketing strategies and reconfigured the marketing departments for rapid growth. At DECATHLON, he focused on the Omni Channel strategy and organisation of the retail stores.

Stéphan Rivier

– Director Finance Probikeshop

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Stéphan Rivier leads Probikeshop’s finance team in Lyon and is responsible for accounting, controlling, internal control and general services. Before joining the Internetstores Group in 2021, Stéphan spent more than 13 years in the retail sector, working for international groups where he held various roles in controlling and finance. During this time, he also served as a member of a board of directors for seven years.

Jörg Schaible

– Director Performance Marketing

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With 13 years of experience within the organisation, Jörg Schaible is now responsible for performance marketing for Internetstores, focusing on SEA, affiliate and other forms of online marketing. He and his international team are responsible for making it as easy as possible for our customers to find our online shops and products. Whether that’s via search engines, banners, product portals, marketplaces or on TV, Jörg’s team ensures that our customers always receive the right offer via the right medium.

Henri Schwarz

– Director Purchasing

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As Director Purchasing at Internetstores, Henri Schwarz is responsible for purchasing within the bike and outdoor verticals and handles negotiations with manufacturers and retail media. Henri joined Internetstores in 2012 as Category Manager and was subsequently promoted to Head of Category Management Bike and later Head of Buying. During this time, his areas of responsibility broadened from product range development to process and negotiation. Henri studied at Martin Luther University in Halle and has a bachelor’s degree in Economics (VWL).

André Vollmer

– Director Consumer Product & Services

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André Vollmer joined Internetstores at the end of 2011 after completing his studies in Stuttgart (e-business) and Offenburg (Master of Media and Communications), supplemented with time spent studying abroad in New York and South Africa.

As Director Consumer Product & Services, the focus of André’s work is on defining the look and feel of our online shops. His overarching goal is to provide a smooth and intuitive shopping experience that is shaped by the needs of our customers. For him, daily business is the ongoing development of our platforms and all future services in close coordination with the development team. Outside of work he has always felt at home in nature but only got into biking after seeing bicycles every day on his monitor at work, thanks to Internetstores!

Katharina Voss

– On Maternity Leave

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Currently on maternity leave. Nadja Rink substitutes Katharina Voss in the meanwhile.

6 things you should know about us

Did you know?

1 — Bikes for everyone
We ship more bikes than any other bike retailer – day in, day out.

 

2 — We are everywhere
We operate over 40 online shops.

 

3 — More choice isn’t possible
We have one of the largest selections of e-bikes online.

 

4 — Whether beginner bike or high-end racer
We have over 3,200 different bike models available – the choice is yours.

 

5 — Logistics par excellence
Our warehouse houses over 130,000 bikes at any one time.

 

6 — Established brands or likeable underdogs
Our bike & outdoor ranges include over 1,300 brands.

Family & Partners

The Internetstores Group is part of SIGNA Sports United; Europe’s leading online sports retailer. Whether its cycling, outdoor, tennis, team sports or athleisure – sports fans are sure to find everything they need to achieve their goals. With more than 4 million active customers, over 300 million visitors annually and more than 1,000 brand partners, 500+ independent offline retailers and more than 10 million digital sports community members are connected to its platform – the numbers speak for themselves.