The Internetstores Group is Europe’s leading multichannel retailer of bikes and outdoor equipment. As a multinational company, we operate around 40 digital retailers in 14 countries, including, Brügelmann, Bikester, ProBikeShop, Campz and Addnature.


We offer a huge product range for both recreational athletes and professionals alike: bike and outdoor fans will find all the right equipment from our selection of more than 900 brands and 100,000 products. Each of our specialist shops features competent advice from passionate experts and enthusiasts. In addition to legendary bike and outdoor brands, our range also includes popular house brands such as Ortler, Serious, Fixie Inc. and Votec.


Our multi-channel strategy means we’re available exactly where our customers need us to be: online, in-store or thanks to the ‘Ready-to-Ride’ setup service, right on the customer’s doorstep. In Germany, has operated bricks and mortar stores in Düsseldorf, Berlin, Stuttgart, Hamburg and Dortmund since the summer of 2018, supplemented by a network of local and mobile service partners.


This makes Internetstores’ digital retail brands, Addnature and ProBikeShop pioneers in the consistent implementation of group-wide multi-channel strategy. Since 2016, Internetstores has been part of the SIGNA Sports United Group and currently employs around 800 people in Stuttgart, Berlin, Lyon and Stockholm.


Quick Facts


Employees worldwide


Digital online retailers in Europe


Countries opened


Full service stores


Multinational company locations


Service partners (60 of them local)


Parcels shipped per day, in peak

Purpose & Destination

Our Purpose
Every day we get more people on bikes and enable all to explore the great outdoors – so they stay active, healthy and live well.


Our Destination
Be consumers’ and brands’ most trusted partner for bikes and outdoors.

Values in Action

1 — Make Fans. Not Customers
Think differently. It’s a radical force that will lead us down new paths. We’re all in the relationship business. Our job is to build an emotional connection to our brand, products and services. Feeling empathy isn’t just about being nice, it’s about listening and truly understanding. Excellent customer service is an attitude, not a department.


2 — Make Today Count
Every day is race day. No time for guessing – leaders anticipate. Simplify, because nobody likes complicated. It’s free speed. Constantly monitor, improve, and adapt. Become even better tomorrow. We challenge ourselves and others to constantly raise the bar.


3 — Better Together
We are one team – within and across departments and geographies. Everyone puts forward their best effort. We depend on each other, are reliable and committed to meeting deadlines. Together we all create the environment we want to work in. We respect each other in our differences. Always listen to others’ ideas and build on them.


4 — Focus on Impact
To create an impact, we focus on things that really make a difference. We prioritise to achieve our goals faster. To get things done, we take ownership and help get projects over the finish line.

5 — Fail Fast. Fail Forward
We take calculated risks to innovate and move forward. If we fail, we learn from our errors and take immediate action. We admit and share missteps, because failure is part of the process and will only make us better.


6 — Data is King, Heart Rules
If you want to pitch an idea, things to change or simply add value, get prepared and make a case. Influence and inspire others by gathering facts and figures to back up your plans. We run via ideas not hierarchy – talent beats status.


7 —Think Big. Start Small, Move Fast
We are built on efficiency. We make effective decisions fast and consciously. You are safe to take action, having 80% of all information, until proven otherwise. Remember, our choices always affect others: our colleagues, suppliers and, most importantly, our customers. They are never in the room when decisions are made internally.


8 — You Matter
Everybody makes a difference to our team. We all give our best to accomplish our mission. We encourage each other to stay active, healthy and to live well. We also believe in the positive impact bikes and outdoor activities have on our lives. Let’s make our time together matter: at work, on rides and outdoors. This is just the beginning!


Our Leadership Team

Dr. Hans Dohrmann

– Chief Executive Officer Internetstores Group

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Thomas Neumann

– Chief Technical Officer Internetstores Group

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Thomas Spengler

– Chief Customer Officer Internetstores Group

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Olivier Rochon

– Managing Director Bike Expert

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Frank Aldorf

– EVP Marketing & Brand Strategy

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Michael Benner

– Director Purchasing

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Sven Betz

– Director IT Operations

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Virginie Buisson

– Director Customer Service

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Jennifer Bürkle

– Director Shops/UX

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Tamer Celen

– Director Commercial Analytics

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Kai Ehlers

– Director Business Development

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Armelle Fourneron

– Director Finance ProBikeShop

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Maren Frey

– Director Strategic Projects

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Markus Knöller

– Director Logistics

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Katrin Langenfeld

– Director Product Content

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David Langlade

– Director IT & Logistics ProBikeShop

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Mathilde Ménégaut

– Director HR ProBikeShop

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Anders Munk

– Director Internationalization

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Nils Pollex

– Director People

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Landri Ribeiro

– Director Sales & Marketing ProBikeShop

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Jörg Schaible

– Director Performance Marketing

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André Vollmer

– Director UX

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Katharina Voss

– Director Product Content

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Sabine Zwick

– Director Finance

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6 things you should know about us

Did you know?

1 — Bikes for everyone
We ship more bikes than any other bike retailer – day in, day out.


2 — We are everywhere
We operate over 40 online shops.


3 — More choice isn’t possible
We have one of the largest selections of e-bikes online.


4 — Whether beginner bike or high-end racer
We have over 2000 different bike models available – the choice is yours.


5 — Logistics par excellence
Our warehouse houses over 120,000 bikes at any one time.


6 — Established brands or likeable underdogs
Our bike & outdoor ranges include over 900 brands.

Family & Partners

Since 2016, the Internetstores Group has been part of SIGNA Sports United; Europe’s leading online sports retailer. Whether its cycling, outdoor, tennis, team sports or athleisure – sports fans are sure to find everything they need to achieve their goals. With over 40 online shops across 17 countries, 3 million satisfied customers, over 179 million website visitors per year and more than 3.7 million orders in 2018 alone – the numbers speak for themselves.