Company

Max Heimann is the CEO of Internetstores. He is responsible for the sustainable development of the company, with the goal of building long-term customer loyalty to our brands and continuously improving the customer experience.

Max started his career at the international strategy consultancy Oliver Wyman where he was an integral part of the Munich, London, Dubai, and Hamburg offices during his tenure. Since then, he has been responsible for the Corporate Strategy and E-Commerce Competence Center of the Otto Group, followed by his position as Managing Director of the Manufactum Group, a subsidiary of the Otto Group. Max is married, father of two kids and passionate fly-fisherman as well as enthusiastic hockey player and skier.

As Managing Director and Chief Financial Officer (CFO), Thomas Funke is responsible for finance at Internetstores. Before Thomas joined us in April 2022, he held, among other things, CFO and Managing Director positions at cable network operator Unitymedia, helping shape its sale to Vodafone. Thomas has many years of experience in auditing and as a consultant for transformation projects in the financial sector, including in the telecommunications, pharmaceutical and construction industries. The former soldier and university lecturer holds a degree in business administration from the RFH Cologne and a Master of Laws (LL.M.) in tax law from the University of Münster.

Olivier Rochon is responsible for the Expert Bike customer segment across all regions at internetstores.

Before founding Probikeshop in 2005, the leading online bike shop in France, he gained professional experience in international trade. He lived in Hong Kong for some time and began his career as an importer for retail companies – first in electronics products and then later in the premium sector.

Roman Melzer has taken the customer care departments of several media, retail and eCommerce companies to the next level over the past 20 years. He specialises in digitalisation, process optimisation, reorganisation and the globalisation of all service divisions. In recent years, Roman has, among other things, defined and built up the service centre at LIDL US, putting it into operation in 2017. In his last position at zooplus AG, Roman implemented the transformation of its customer care department with his team. Since January 2021, Roman has been part of the Internetstores family and, together with his team, aims to redefine and breathe new life into the theme of service and consulting.

Katrin Langenfeld is responsible for Product & Category Merchandising. The core task of this department is to satisfy our customers by offering the best curated shopping experience for different segments and individuals on our numerous platforms. We systematically enhance the customer experience, especially by data-driven insights, an assortment distribution strategy and giving inspiration and guidance across the journey. In a nutshell: we show the right products in the right category, in the right way to a targeted customer. We backup our intuition, ideas and decisions through data-driven insights, a high degree of customer empathy and a thorough understanding of market-specific trends and customer behaviour. Category merchandising at internetstores consists of three pillars: a data team, a category merchandise manager team and UX research.

Katrin has a Bachelor’s degree in Media and Communication Management and a Master’s degree in Journalism from the University of Hohenheim. Before Katrin took over Category Merchandising, she was responsible for Product Content at Internetstores for over five years. And before starting her career at Internetstores in 2015, she led the online content production team at a renowned fashion company.

As Brand Marketing Director at Internetstores, Stephan Geiß is responsible for brand marketing, marketing content, design and product PR for the topics bike and outdoor.
A core task of the department is the strategy, definition and further development of all brands in the Internetstores cosmos. However, his team also takes care of the planning and implementation of marketing campaigns for all stores and the private brands. Stephan has been with Internetstores since 2013. His career in the bike industry started at a bike manufacturer and at a publishing company, where he was responsible for sales and marketing. Stephan himself has been a cyclist since he was 12 years old. He is the initiator and organizer of the Gravel Fondo, one of the first gravel events in Germany.

Peter joined Internetsores in 2019 to take charge of CRM operations, loyalty management and lifecycle management. He previously worked at Otto Group as the Managing Director of Jelmoli Versand AG, where he modernised and transformed the company into a modern multi-channel business. Peter also spent time at EnBW AG, where his customer retention strategies resulted in a significant turnaround, even in this challenging market. Peter’s career so far has given him a profound knowledge of general management, CRM and database marketing, and this, coupled with his ability to analyse customer and market developments provide Internetstores with the expertise for long-term success.

Virginie Buisson has over 30 years of experience, with half of this from outside of France. Prior to joining Probikeshop, she worked in the customer service area for several major companies – including Gateway EMEA, National Pens and Dresdner Bank. She is completely responsible for customer service at Probikeshop. Her team answers all enquiries (both before and after purchasing) in six different languages.

As Vice President Bike Mainstream at Internetstores, Anders Munk is responsible for the online shops fahrrad.de and Bikester across our European markets. Anders especially excels in strategy, business development & performance marketing. As part of the company’s increasingly international strategy, Anders started at Internetstores in 2012 and supported the international expansion of our online shops across Europe. Since then, he’s progressed through several positions and departments. Anders holds a bachelor’s degree in Business Administration and a master’s in Marketing from the Aarhus School of Business in Denmark and spent a semester abroad in the US.

With 13 years of experience within the organisation, Jörg Schaible is now responsible for performance marketing for Internetstores, focusing on SEA, affiliate and other forms of online marketing. He and his international team are responsible for making it as easy as possible for our customers to find our online shops and products. Whether that’s via search engines, banners, product portals, marketplaces or on TV, Jörg’s team ensures that our customers always receive the right offer via the right medium.

As Director Corporate Affairs, Miriam Straub is responsible for Treasury, Finance Projects, Legal and in cooperation with SSU for Audit, Risk and Compliance including SOX.

Before joining Internetstores in 2017 and after her business studies with a focus on taxation and auditing, Miriam gained many years of experience in various tax consulting firms.

As Vice President Commercial Performance / Controlling, Tamer Celen is responsible for the management of important business KPIs in the e-commerce environment. He continues to be responsible for the budget process, the provision of all forecasts as well as the monthly and quarterly reporting. Together with his team, he supports our departments as a business partner in performance issues as well as in all classical aspects of controlling. Tamer impresses with his many years of e-commerce experience as well as his controlling expertise. He holds a degree in business administration and has been with the company since 2011. Previously, he was active as a controller in several companies in industry and commerce.

Stéphan Rivier leads Probikeshop’s finance team in Lyon and is responsible for accounting, controlling, internal control and general services. Before joining the Internetstores Group in 2021, Stéphan spent more than 13 years in the retail sector, working for international groups where he held various roles in controlling and finance. During this time, he also served as a member of a board of directors for seven years.

Jennifer Geiß is responsible for Process & Performance and Marketplace. The core task of this department is to satisfy our customers by offering process excellence throughout the whole customer journey. We support all functions by documenting, optimizing and automating processes to ensure best use of resources.

From 2010 to 2020 Jenni was responsible for UX, shop development and editorial content. She and her teams created the perfect digital customer experience in Internetstores’ online shops during this time. Jenni has a Bachelor’s degree in Media Economics from the Stuttgart Media University. Before starting her career at internetstores in 2010, Jenni worked for tech start-ups in Melbourne and Singapore.

As Vice President Operations, Raphaël Laissu is responsible for the operations strategy, as well as its processes and structures to support the growth of all Internestores brands across Europe. As General Manager, he is also involved in the deployment of the Probikeshop brand, its business strategy and managing dedicated teams to develop profitable growth and performance. Raphaël has 12 years of professional management experience in the industrial as well as retail sectors and was previously COO at an international online retailer.