• Stuttgart
  • Marketing

Brand Manager Private Label (m/w/d)

70174 Stuttgart, Deutschland

What it`s all about

The brand management team is the driving force behind the vision, mission and strategy of our brands. You continually build and help to shape the perception of our brands to meet business goals and the changing needs of our customers. You are developing marketing plans and identifying marketing tactics to build on customer insights. You as a part of the cycling/outdoor community find it easy to identify athletes, brands and other cooperation partners to create valuable relationships. You provide input to marketing teams about the brand to ensure we are viewed as a true leader and innovator in our targeted markets.

What your tasks will be

  • Be the driver of planning, concept and execution of brand campaigns for our shops and private label brands (Offline Media, Social Media, CRM, instore, PR) as a part of a greater marketing plan
  • Effectively use internal text and design resources and manage external agencies and freelancers to create brand content for websites, print magazines, blogs etc.
  • Manage planning process, executing of photo as well as video content with external agencies and freelancer
  • Identify and establish relationships with athletes and partner brands to create brand value for our private label brands or shops
  • Support the communication/rollout of product launches and innovations to customers as well as employees (e.g. new private label product)
  • Analyse our brand positioning with customer surveys to align with the brand strategy

What you should bring to the job

  • Live and breathe outdoor sport / be an avid cyclist
  • Very good knowledge of the whole outdoor / bike market – athletes, brands, events, magazines etc
  • At least 2 years of experience within the area brand marketing / brand strategy
  • Good experience with content management systems (e.g. WordPress, Typo3)
  • Good understanding of all marketing channels, online as well as offline
  • You love good design and have an affinity for creative work
  • Planning bigger projects ahead and keeping track is no challenge for you
  • Good analytical skills partnered with a creative and detail-oriented mindset
  • Very good knowledge of MS Office, Jira and Confluence
  • Excellent written and oral communication skills in English and German
  • Enjoy traveling frequently, e.g. between our office locations, attend fairs and events

What you can expect

  • Unlimited full-time contract
  • Work from home up to 4 times a week incl. workplace equipment
  • Employee discount on our online shops
  • Colleagues who live and breathe cycling and outdoor sports as you do

Who we are

We’re true believers in the saying “outside is free” – being in the great outdoors is what really makes us tick and it’s with this philosophy that we’ve become one of the key players in the outdoor sports industry. Our online shops as well as physical stores have only one goal: to inspire our customers and make every adventure possible.

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