• Germany
  • Marketing

Head of SEO (m/f/d)


What it`s all about

We are asap looking for a Head of SEO (m/f/d) to lead, organise and develop our international SEO team. You are responsible for developing SEO strategies for our bike and outdoor sports online shops (fahrrad.de, BRÜGELMANN, BIKESTER, CAMPZ, addnature, Probikeshop etc.) and take the correct use of content as well as the right offpage measures into account to increase the relevance and visibility of our shops. Furthermore, you are aware of new developments and risks in SEO and ensure that all measures are according to Google Webmaster Guidelines.

The position can be located either in our Berlin or Stuttgart office with the possibility of up to 4 days of remote work per week.

Your tasks

  • Responsibility for the results of the SEO performance and visibility of our online shops                             
  • Development of a short- and medium-term SEO strategy by taking the market changes in SEO and the bike and outdoor industry into account
  • Permanent further development and adjustment of the SEO strategy
  • Management and professional development of the SEO team
  • Coordination of internal departments in the implementation of optimization measures                             
  • Permanent SEO screening of direct competitors as well as best-in-class SEO models and deductions from this on the internal SEO strategy
  • Meaningful presentation/documentation of results and conclusions
  • Support of internal projects and consulting regarding SEO effects as well as recommendations for measures
  • Measuring the success of the individual SEO results as well as the economic control of the SEO measures
  • Planning and allocation of the SEO budget according to the greatest possible effect by taking the company’s objectives into account

Our requirements

  • At least 5 years of operational experience in SEO with proven success
  • At least 3 years of leadership experience, preferably in international teams
  • Profound knowledge in using Google Search Console, Searchmetrics and/or Systrix as well as content seeding
  • Deep knowledge in HTML, PHP, WordPress and/or Salesforce Commerce Cloud
  • Very good network in the SEO industry
  • Ideally experience in the bike and outdoor industry
  • Fluent in English, German skills are preferred
  • Strong leadership personality, motivated to discuss content in depth
  • Strong communication skills with a convincing attitude

Our offer

  • Currently 100% remote work possible, in the future (post-covid) up to 4 days per week remote work possible
  • Employee discount on the entire bike and outdoor assortment
  • Colleagues who share your enthusiasm for biking and the outdoors as well as a wide range of sports activities
  • A dynamic work environment with lot of possibilities to create and leave your footprint