We enjoy the outdoors, love our bikes, we need the adventure, we live for commerce.

We are Internetstores

Internetstores GmbH is Europe’s leading multi-channel supplier for bike and outdoor products. The multinational company operates around 40 specialist online dealers in 14 countries.

All shops offer a comprehensive selection for recreational athletes and professionals alike – both online and at our brick and mortar stores. The range also includes top brands and our numerous, exclusive in-house labels.

Internetstores has been part of the SIGNA Sports United Group since 2016 and currently employs around 700 people at locations in Stuttgart, Berlin, Lyon and Stockholm.

Discover Our Brands

We are where our customers are

With our multichannel strategy, we consistently orient ourselves to the needs and wishes of our customers. Since summer 2018, we have opened stores in Düsseldorf, Berlin, Stuttgart, Hamburg, Dortmund and Lyon, among others. And others, such as in Sweden, will follow next year.

With a unique network of local and mobile service partners, fahrrad.de and ProBikeshop are among the pioneers of our successful multi-channel strategy.

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Our Purpose

Every day we get more people on bikes and enable all to explore the great outdoors – so they stay active, healthy and live well.


Our Destination

Be consumers’ and brands’ most trusted partner for bikes and outdoors.