We enjoy the outdoors, love our bikes, we need the adventure, we live for commerce.

We are Internetstores

Internetstores is the world’s leading digital specialist retailer for bicycles, and gets more people on bikes than anyone else. With its multichannel strategy, Europe’s bike and outdoor expert operates 40 online shops in 15 countries. Our group is part of the SIGNA Sports United and employs 900 experts in Stuttgart, Berlin, Lyon and Stockholm who are themselves passionate cyclists and outdoor enthusiasts. We want every customer to benefit from our expertise and passion, and strive to be a trustworthy partner for our customers and brands.

Discover Our Brands

We are where our customers are

Thanks to our multichannel strategy, we’re consistently able to meet the needs and wishes of our customers. Since summer 2018, we’ve operated stores in Düsseldorf, Berlin, Stuttgart, Hamburg, Dortmund, Lyon and Stockholm, among others.


With a unique network of local and mobile service partners, fahrrad.de, Probikeshop and Bikester are at the forefront of our successful multichannel strategy.

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Our Purpose

Every day we get more people on bikes and enable all to explore the great outdoors – so they stay active, healthy and live well.


Our Destination

Be consumers’ and brands’ most trusted partner for bikes and outdoors.