• Outdoor-Portfolio
  • Go outside and explore!
  • Outdoor-Portfolio
  • Go outside and explore!
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Get infected by our love for outdoor

Addnature, the largest outdoor e-commerce dealer in Sweden, was acquired by internetstores in May 2013. Located in Stockholm, passionate outdoor enthusiasts keep expanding Addnature’s market position in Sweden. The mountaineers, skiers, kayakers, cyclists, hikers, surfers and runners live their love for outdoor every day. Therefore Addnature counts across all industries the most popular shops in Sweden.
Addnature was founded in 2000 with their first slogan: „We’ve got the gear, just add nature” – the company name was born. In 2003 a first stationary Addnature shop in the heart of Stockholm was opened, in 2007 another one followed, also in Stockholm. The shops provide customers with a selected range of products, which can be tested and tried on. Since 2012 a stationary Addnature store completed the profile which is specially designed for children. Here little kids find just the right gear for the next big outdoor adventure. Our maxim is to fully satisfy the customer through best service and top products and therefore turn new customers into regular customers. We want you to experience the perfect adventure with Addnature.

Our Addnature Shops:

– we've got the gear, just add nature

Impressions of our stationary shops

Birger Jarlsgatan 43, Stockholm.

Högbergsgatan 30A, Stockholm.

internetstores AG gewinnt Deutschen GründerpreisKompetenznetz Mittelstandfahrrad.de ist Onlineshop des Jahres 2007fahrrad.de mit Shop Usability Award ausgezeichnetDeutscher Internetpreis: fahrrad.de unter den FinalistenRené Marius Köhler im Finale des Wettbewerbs Entrepreneur des Jahres 2011